Shop All New Arrivals

What It Is: One stick that actually delivers. Dewy flush for both cheeks and lips that hydrates while it colors—because who has time to carry two products when one actually works. Apply once, go everywhere. Layer for more intensity whenever you want. Your makeup...

What It Is: Our fan‑favorite GEN NUDE® BLONZER® meets a limited‑edition GEN NUDE® Cheek & Lip Stick in a full-size duo for effortless holiday glow. What It Does: This full-size duo features our GEN NUDE® BLONZER® Blush + Bronzer for warm, radiant dimension, paired...

What It Is: A high performance, talc-free loose powder that sets makeup for 12HR, controls shine, blurs pores, and helps to boosts skin's barrier + clarity. What It Does: Your perfect dose of skin-improving vitamins + minerals in a mess-free design. The weightless powder...

What It Is: More than twice the powder, without twice the price. Your fan-favorite setting powder in a limited-edition deluxe size, just in time for the holidays. What It Does: This weightless mineral formula locks in makeup while absorbing oil and blurring pores and...

What It Is: Prime, set, go. Holiday‑ready skin starts here, pairing a mini primer with a full-size setting spray for makeup that stays all day. What It Does: This set pairs a travel‑friendly PRIME TIME® Original Foundation Primer with a full‑size Original MINERAL VEIL®...

What It Is: A 3-in-1 multi-tasking pen that protects with Mineral SPF 30, hydrates and brightens, instantly and over time, for a luminous, well-rested under-eye look.  What It Does: Creamy, lightweight brightener delivers instant radiance with 96% dark‑circle improvement and 59% increase in skin's...

What It Is: Give your lips the gift of shine with a holiday duo featuring a nourishing lip oil and gloss-balm for effortless glow. What It Does: This clean-beauty lip duo delivers lightweight hydration with a smooth, comfortable feel. The nourishing lip oil and...

Mineral makeup for real life. Talc-free, 5-ingredient foundation + mineral veil powder with our soft-bristle brush for all-day coverage that actually works. Build from sheer to full. Clearer, healthier-looking skin over time. Dermatologist-tested, breathable, forgiving.What's Included:Your Choice of Full-Sized ORIGINAL Loose Mineral Foundation SPF...

What It Is: A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease. What It Does: Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*....

What It Is: Lightweight stick that evens tone while Vitamin E and a mineral complex help strengthen your barrier and boost hydration. Light, buildable coverage that reduces visible redness and inflammation instantly. So, you get the coverage you want and skin that actually feels...

What It Is: Broad-spectrum mineral SPF 30 in an ultra-light, never greasy formula that preps, primes, and protects. Mineral sunscreen that works as hard as you do—hydrating (both instantly and overtime) without the white cast. Powered by Niacinamide and clinically proven to brighten, smooth,...

What It Is: Your everyday mineral foundation, now in a jumbo size built for your routine. More value, and the same clean mineral formula you trust. This award-winning mineral foundation builds from sheer to full coverage with titanium dioxide and zinc oxide for mineral-based...

What It Is: Glow. Set. Shine. Celebrate the season with three clean essentials for your everyday makeup routine, at an unbeatable value. What It Does: This trio includes a full-size Lip Gloss-Balm for smooth shine, a mini Mineral Veil® Setting Powder to blur and...