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Free of: Clean vegan silicone Free What it is: Primes & smooths eyelids for effortless eyeshadow application and blending​ What it does: Extends eyeshadow wear for 24 hours* Translucent base boosts eyeshadow vibrancy for color-true payoff​ Visibly smooths imperfections on the eyelid​s Why you'll...

Free of: Cruelty-Free, Vegan, Paraben-Free, Gluten-Free, Talc-Free, Synthetic Fragrance-Free, SLS-Free, PEG-Free, Formulated Without Tree Nuts What it is: A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time. What it does:...

What It Is: Oil-free matte tinted moisturizer that reduces shine instantly and controls oil for 12 full hours. Improves skin texture while delivering light, buildable coverage. So, you get the matte finish you need and skin that actually feels better underneath. Real oil control....

What It Is: Hydrating tinted moisturizer that boosts skin hydration while delivering SPF 30 sun protection and a dewy, healthy glow. Perfect for dry and combination skin that needs real nourishment without the weight. Coverage that feels like a second skin. One product. Real hydration. Real...

What It Is: Lightweight stick that evens tone while Vitamin E and a mineral complex help strengthen your barrier and boost hydration. Light, buildable coverage that reduces visible redness and inflammation instantly. So, you get the coverage you want and skin that actually feels...

What it is: The #1 Tinted Moisturizer* in the U.S. This 3-in-1 multi-tasker is a moisturizer, skin tint and SPF 30, with Hyaluronic Acid to boost hydration for a dewy, healthy-looking glow. *Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Tinted Moisturizer by...

What It Is: Broad-spectrum mineral SPF 30 in an ultra-light, never greasy formula that preps, primes, and protects. Mineral sunscreen that works as hard as you do—hydrating (both instantly and overtime) without the white cast. Powered by Niacinamide and clinically proven to brighten, smooth,...

What It Is: Foundation that actually improves your skin. Five Ingredients. That's it. Clarifies. Reduces visible pores. Helps to Strengthens your barrier. Delivers a naturally luminous finish - all while you wear it. Lightweight, breathable, non-drying.  Meet the Minerals: Titanium Dioxide + Zinc Oxide...

What It Is: Matte foundation for skin that needs a break from drying oil control. Absorbs shine, promotes clearer skin, never feels heavy or cakey. Real oil control without the compromise. Works hard, feels breathable. Meet The Minerals: Titanium Dioxide + Zinc Oxide protect...

What It Is: Matte powder foundation for women with real lives. Oil control that doesn't dry, doesn't cake, actually stays put. Comfortable enough you forget it's there. Stays through sweat, humidity, chaos - while keeping you naturally matte. Zero flashback. 24 hours of weightless...

What It Is: Full coverage that feels like nothing. Mineral SPF 20 sun protection—so you're covered and protected without the weight. Plus, the brightening formula actually works. Visibly evens your skin tone in one week, so your foundation isn't just covering—it's improving. Coverage you...

What It Is: Powder that does the heavy lifting. Talc-free coverage that helps to strengthen your barrier and calms redness while you go about your day. Real coverage that doesn't just cover—it actually cares for your skin. One less thing to worry about. One...

Free of: Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free What it is: SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in...

What It Is: This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.* What It Does: The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.*  This clean, mattifying...

Free of: Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free What it is: This lightweight gel-lotion primer extends makeup wear, reduces visible redness with sheer green mineral pigments, and helps calm and nourish skin. What it does: Preps skin for makeup...

Free of: Cruelty-free, Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free What it is: This lightweight, creamy primer extends makeup wear, prevents aging, and provides clean mineral-based protection from UV rays, blue light, and environmental stressors. What it does: Preps skin...

Free of: Cruelty-free, Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free What it is: This ultra-light, serum primer plumps skin's hydration, boosts glow, and evens skin tone with mineral pigments for a soft-radiant finish. What it does: Preps skin for makeup...

What It Is: This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.* What It Does: The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.*  This clean, mattifying...

What it is: A mineral foundation that delivers sheer-to-full coverage while protecting and improving skin, in a limited edition, value size for the holidays! An $86 Value! What it does: Made with only 5 ingredients, this value size award-winning loose powder foundation promotes clearer,...